From: Darren_Smith@NeXT.COM (Darren Smith) Subject: SIGS Publications and NeXT Launch The OpenStep Developer Date: 25 Jun 1994 13:50:19 -0400 FOR IMMEDIATE RELEASE Contact: Shirley Sax SIGS Publications 212-274-0640 Karen Logsdon NeXT Computer, Inc. 415/780-3786 Michele Macauley Kahn Communications 212-889-0202 SIGS Publications and NeXT Launch The OpenStep Developer Quarterly Supplement Will Accompany Object Magazine and JOOP NEW YORK - June 20, 1994 - SIGS Publications, publishers of Object Magazine and the Journal of Object Oriented Programming (JOOP), in conjunction with NeXT Computer, Inc., today introduced The OpenStep Developer, a 24-page quarterly magazine supplement designed to help users and developers learn more about NEXTSTEP and OpenStep. The premiere issue of The OpenStep Developer will debut in October and be distributed to more than 80,000 readers worldwide in conjunction with SIGS' flagship publications - Object Magazine and JOOP. Marie Lenzi, Object Magazine's editor, will take on the additional responsibility of editing The OpenStep Developer. "The OpenStep Developer will address the needs of the emerging NeXT marketplace, " said Rick Friedman, president and group publisher of SIGS Publications. "SIGS believes NEXTSTEP and OpenStep will gain in popularity and in acceptancePjust as object-oriented programming hasPand The OpenStep Developer will grow along with the market." Focusing primarily on issues relevant to users and developers of NEXTSTEP and OpenStep, the publication will also cover third-party developer applications and products through articles written by industry experts, experienced users and NeXT technical personnel. The magazine typically will include application stories, technical tips, interviews and product reviews/news related to NeXT and its third-party developers. "We are pleased that SIGS, the leading object technology information provider, is creating a vehicle to educate users and developers about NEXTSTEP and OpenStep," said Paul Vais, executive director of marketing at NeXT Computer, Inc. "The audience that SIGS reaches through its publications and conferences compliments the customers and prospects that NeXT attracts." Founded in 1988, SIGS Publications publishes Object Magazine, the Journal of Object Oriented Programming, C++ Report, The Smalltalk Report, Report on Object Oriented Analysis & Design and The X Journal. The company's mission is to stimulate the use of object-oriented and other emerging technologies by publishing and sharing useable, technical and unbiased information on the fast-growing software industry. SIGS is headquartered in New York and has offices in London and Munich. NeXT develops and markets the award-winning NEXTSTEP object-oriented software for industry-standard computer architectures. Customers use NEXTSTEP's advanced object environment to rapidly develop and deploy custom, enterprise-wide, client/server applications. NeXT is headquartered in Redwood City, Calif., and has offices in North America, London, Paris Munich and Tokyo. # # # # NeXT, the NeXT logo, NEXTSTEP and OpenStep are registered trademarks of NeXT Computer, Inc. All other trademarks mentioned belong to their respective owners.